In a world where we are obsessed with trends and constant newness, people are turning to smarter, more sustainable ways to enjoy fashion. Clothing rental, once limited only to special occasions, is now becoming more accessible and sustainable. Platforms like Rent the Runway and Nuuly have helped bring clothing rental to the mainstream, showing people that fashion can be adorable and exciting. At the forefront of all this is Janet Mandell, who created her own luxury fashion rental service and is transforming the fashion industry.
Mandell began her journey dressing stylists and celebrities for red carpets, photoshoots, and high-profile events.
“I founded Janet Mandell to give people the opportunity to wear incredible designer pieces without having to own them,” said Mandell. “Over time, that grew into a larger vision, creating a space where anyone could access luxury fashion in a more sustainable and exciting way.”
Her timing was perfect! With social media driving the constant need and pressure to keep up with trends, Mandell’s idea of renting offers a solution. The freedom to follow trends without overspending gives people a way to participate in social trends and have fun with fashion at a fraction of the cost of owning.
The fashion industry is also one of the world’s biggest polluters. Mandell believed there was a better way to extend the lives of clothes.
“I’ve always believed that fashion should be both beautiful and responsible. I saw how many amazing pieces were sitting in closets, worn once and forgotten, and thought there had to be a better way. I wanted to build a model where luxury could be shared, where clothes could have longer lives, more stories, and reach more people,” said Mandell.
In the early stages of her business, many people didn’t understand her idea They believed that renting meant worse quality. Changing the perception of renting clothing was one of the biggest challenges she faced. Once her clients experienced her high-quality clothes in her showroom, they realized it wasn’t just about the clothing item; it was about the feeling that they had in Janet’s clothing.
Janet Mandell’s business renting clothing to high-profile people has helped normalize the concept and break the stereotype around rented clothing. It shows that anyone can rent clothing, no matter their status.
“When celebrities rent, it helps break down the stigma and makes it feel aspirational yet accessible. It also sends a message that being fashionable doesn’t mean constant consumption. It can mean being creative and thoughtful,” said Mandell
Fashion isn’t just about clothes, it’s about how you feel in them. Clothing rental allows for a more responsible and sustainable way to participate in trends. Janet Mandell’s business allows for all types of people to wear luxury pieces without owning them.
“I think the rental world will continue to evolve toward circular fashion. You’ll see more integration of technology like AI try-ons, digital styling, and smarter logistics, as well as more emphasis on sustainability and community,” said Mandell
In a world where fashions come and go as fast as ever, sharing fashion might be the most stylish and smart way to move forward.
