The Super Bowl is the most watched sporting event of the year. Even with a relatively low turnout this year, the broadcast amassed almost 100 million viewers. An advertisement during the game would cost a company upwards of $5 million; let’s take a look at what companies made the most of their money spent.

Honorable Mention: Rockstar Energy

https://www.youtube.com/watch?v=FjGsbveUIEg

Although I had never heard of this particular energy drink before, I sure have now. Lil Baby offers a motivational message of hard work, fueled by the aforementioned Rockstar Energy. 

5. M&M’s

https://www.youtube.com/watch?v=lKUcHcizEMc

I think I speak for everyone when I say a day wouldn’t really feel complete without seeing at least a few life-size, talking M&M’s. Luckily, M&M’s supplied this for viewers with a witty Super Bowl commercial that made me think of all the time I’ve spent apologizing when I could’ve just used a bag of candy.

4. Pringles

https://youtu.be/APIMNM5X4jA

Pringles made a much shorter ad compared to the other top contenders, but they sure made the most of their time. The quick punchline and images of Pringles made me want to get up and run through the 0° weather to the closest store and buy a can of Pringles.

3. Michelob ULTRA Organic Seltzer

Michelob Ultra pokes fun at what most commercials tried to do: put as many celebrities in as possible and hope that makes up for a dull idea. The ad points out that some things are not always as they appear, using celebrity look-alikes to prove their point. However, according to them, Michelob Ultra hard seltzer is the real deal.

2. Doritos

https://www.youtube.com/watch?v=BLuqtTn4610

Doritos always has a strong presence in the Super Bowl, and this year was no different. Seeing Matthew McConaughey in a commercial not in a Lincoln was a bit unnerving to many viewers, and the fact that he was in 2D for most of the ad was enough to make a grown man cry. But in the end, Doritos tied the whole thing together nicely and made a great commercial.

1. General Motors

Seeing Will Ferrell in an advertisement is enough to delight anybody, even Chiefs fans. Pair that with a strong message of going electric in cars and appearances from other celebrities, like Kenan Thompson and Awkwafina, and you’ve got a recipe for one of the most entertaining minutes you’ll ever experience.

Most Disappointing: Bud Light

https://www.youtube.com/watch?v=X9jkvq4-tCU

Bud Light is always a highlight of the Super Bowl commercials, but this year it just fell flat. It was a cool idea to assemble the “Bud Light Legends,” but it just looked like they inserted Post Malone in an ad and assumed it would be good. Also, why did they kill off the Bud Light Knight? What did that add? I expected much better.