Each year, the Super Bowl is one of the highest spectacles in media today. There’s the actual magnitude of the championship game, the grand halftime show, and, of course, the much heralded commercials. One commercial in particular caught my attention this year. The ad was for a new movie called, The Cloverfield Paradox.
This was nothing particularly enticing as we see ads for movies all the time, especially during the Super Bowl. What I saw as interesting and exciting was at the end of the commercial it said that it would air and be available on Netflix right after the game. The thought of a big budget movie premiering the same night as the advertisement’s airing, and having that movie being on Netflix, a popular streaming service nonetheless? Times are certainly changing and, all things considered, sign me up.
The last time something like this happened was due to threats with 2014’s The Interview. Imagine if movies like this were released more frequently to streaming services like Netflix and Hulu. Instead of trying to get into a sold-out show on opening night, you can enjoy the new film from the comfort and security of your own home. However, what does this mean for the moviegoing experience?
I, for one, love going to the movies (as many others do as well). There isn’t an experience quite like seeing a movie opening night in a dimly light theatre with the sound and color drawing in the crowd. That type of experience can never be replicated in the average living room. Although at first glance making a movie more accessible seems like a great stride (even I thought this was a plus at first), there is no way that the living room can replicate the cinema. My best example of this: imagine that you saw the new Star Wars movie for the first time on an average televison. I see it as very interesting and, quite frankly, cool what Netflix has done with The Cloverfield Paradox. However, I don’t think many other big budget movies will be brought to a wide audience this way. The theater still sells.