Houston native Jacques Webster also known by his stage name, Travis Scott, is currently one of the most prominent rappers in the music industry. With comparisons to Kanye West, A$AP Rocky, and Schoolboy Q, Travis Scott’s style fits in with the mainstream Hip Hop that is currently in demand.
His First Album, Rodeo, was released on September 4, 2015, by Grand Hustle Records and Epic Records and debuted at number 3 on the US Billboard 200. This first LP debuted at number 1 on Billboard’s Top Rap Albums chart. Travis sold 74,941 copies of Rodeo in the first week alone.
Roger Krastz, music analyst of XXL magazine stated, “Rodeo’s backend after “Antidote” begin to mesh together and gets repetitive…. Nonetheless, the originality of Scott’s sound within this new movement provides for a strong rookie effort leaving the listener excited for a career that is just getting started.”
Just getting started is an understatement. On January 4th, 2016, Scott himself confirmed on Snapchat that he has started a new project. Travis was dropping hints to all his Twitter followers, trying to communicate the name of his upcoming album. Once the word got out that Travis Scott was going deliver new music, the hype began. To increase the want for the new album, Scott dropped a handful of singles and collaborations including “Pick Up the Phone, “Black Mass”, and more.
An immense amount of drama, however, started to flare up around the release date of the highly anticipated album, Birds in the Trap Sing Mcknight. During a show at the Ford Amphitheatre in Coney Island on July 26, 2016, Scott announced August 5th was the release date. Still, the album was not released that day due to “technical difficulties”. It was eventually rescheduled to release on the 26th of August, but Travis Scott’s fan base has started to grow frustrated and impatient. Then, on August 25th–one day before the intended release date–Mike Dean, the head producer of the album, announced that the album is delayed yet again due to the incompletion of the album’s mixing.
The Twitter hype reached a crescendo when the news was released. Everytime Mike Dean tweeted–even if it had no relation to the album–he was bombarded with replies referring to the highly anticipated Travis Scott project. Dean eventually reacted to all of the harassment and tweeted to his 80,000 followers, “Blocking anyone who asks about birds for a week.” Nobody seemed to acknowledge Dean’s plea as they continued to pester his Twitter page.
In time, September 1st eventually came around and the news they were waiting for arrived at long last. Apple music tweeted, “the birds shall chirp tomorrow! Coming exclusively to Apple Music”. Scott debuted the album live on his new “.Wav” radio show on Beats 1, and soon after released it as an Apple exclusive for retail on iTunes.
This album has spawned its share of drama around the releasing of this sophomore album, but its eventual release is said not to disappoint as the album has opened to positive reviews. Travis Scott is expected to receive his first number one album with Birds in the Trap Sing Mcknight.
The album was officially released September 2nd. Buy Birds in the Trap Sing McKnight on iTunes today.